Amazon MGM Studios AOR

When Amazon MGM Studios was formed, a century of Hollywood legacy needed a social presence built for the future. As agency of record, our brief: lead an iconic past into what comes next, rebranding the studio's channels with a premium look, a new voice, and always-on community management.

Spearheading the rebrand of Amazon MGM Studios' social handles across Instagram, X, and Facebook, we linked strategy with visual identity to elevate the brand's digital presence. We crafted a premium look as well as a voice & tone that Brings Gold to a New Era — celebrating both the studio’s incredible 100-year legacy as well as its newer classics. As agency-of-record, our deliverables include:

• Custom creative including editorial AV, static carousels & graphics, BTS and deep-cut content driving additional value
• Evolving strategy and ideation to continue pushing excellence across the brand channels
• Always-on community management, overseeing fan engagement and a robust daily calendar
• Scripting and copywriting across all creative development and social posts

Forget the algorithm. Treat every title's fandom as the audience: editorial AV, deep-cut storytelling, behind-the-scenes access, and red-carpet formats built for superfans — design and content premium enough to honor a hundred years of Hollywood, and native enough to win the next generation.

Bringing home the gold.

Grew and cultivated our communities and established our pages as a cinephile hub.

Optimized CM Strategy by joining timely pop cultural trends and conversations contributing to engagements and earned media.

The result was a distinctive brand presence that stood apart from other studios, attracted new audiences, and deepened fan connection.

• +73% over engagement goal
• 572M impressions across all platforms
• 294M video views
• 11M engagements
• Full rebrand on Instagram, X, & Facebook