American Greed showcases the dark side of the American Dream, where money seduces, power corrupts, and the line between right and wrong blurs fast. For the fifteenth season of their hit documentary series, CNBC wanted a fresh approach signaling the shift towards national, headline-driven stories of con artists, corrupt CEO’s, and scandalous politicians.

Navigating the stories of corruption through an approach that is as cold and calculating as the criminals themselves created a tone shift in the promotion of Greed. With the iconic voice of Stacey Keach as a thread to the series they love, viewers are introduced to a new way to see American Greed through pairing the tools they use to create their wealth with the symbols of their hoard. In a simple clean environment, the evidence and spoils blur together since they’re often one and the same.