When people talk about influencers to capture a brand’s authenticity, they usually mean “your brand is young, so we’ll find people in their age bracket who they already respect.” Netflix’s historical epic Barbarians, however, takes place in 9 AD, making traditional influencers just a bit too old to work. But Netflix knew the show’s no-holds-barred battle scenes and gritty realism was a winner, if they could just get people to buy into the 9 AD of it all. We knew just who to call. 

Authenticity is Barbarians’ north star – the show went so far as to film battle scenes on the actual fields where they took place thousands of years ago.

So we reached out to the German Roamers, a community of outdoor photographers born & raised in Germany known for capturing unseen sides of the world we all share. We enlisted them to visit the battlefields and tell the story of what happened there from a contemporary German point of view to their six million Instagram followers. 

The photo docuseries amassed over 2.5M impressions, 250K views and 10k shares on Instagram. More importantly, the Roamers’ efforts acted as a cornerstone of our broader campaign for a show which would ultimately become both Netflix’s #1 worldwide show and the largest international show released on the platform to date.

The success of the influencer campaign, along with the world-class AV work we did for the trailer, spots, and even a historical prologue for the show itself, proved we can deliver 360 solutions across all channels.