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Strategy & Social

Making it perfect before making it public (Conform, Color, Mix & Delivery)

Leaders, Our Story, Services

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Blood & Water
Blood & Water
Blood & Water
Netflix
Launching a South African show to #1 in 30 countries all on social
services
01
The Challenge

Netflix’s Blood & Water had everything a YA fan could want: a vibrant world full of  melodrama and intrigue, a soundtrack that felt like it came from the future, and a young, diverse cast eager to make their mark. 

What it needed, however, was visibility – with no established IP or existing fanbases to lean on, Netflix knew that they’d need to do something big to get the show on the right people’s radars. We agreed – and we knew just what to do.

03
RESULTS

We knew we’d struck a nerve when #BloodAndWater organically jumped to the top of South Africa’s Twitter trends at premiere. Our campaign helped Blood & Water become a #1 show for Netflix in over 30 countries and led Blood & Water to be Netflix SA’s first show to get a second season. 

42% follower growth on NetflixSA brand handles
321% follower growth on talent handles
12 million total views
6,232,401 engagements
5,817,310 impressions

Total uses across TikTok and Twitter:
#BloodandWater (1.6M)
#BloodandWaterNetflix (2.7M)

05
TWITTER & INSTAGRAM
06
CHARACTER INSTAGRAM STORIES
08
AWARDS

Shorty Awards 2021

Best In Television

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