Netflix’s Blood & Water had everything a YA fan could want: a vibrant world full of melodrama and intrigue, a soundtrack that felt like it came from the future, and a young, diverse cast eager to make their mark.
What it needed, however, was visibility – with no established IP or existing fanbases to lean on, Netflix knew that they’d need to do something big to get the show on the right people’s radars. We agreed – and we knew just what to do.
We knew we’d struck a nerve when #BloodAndWater organically jumped to the top of South Africa’s Twitter trends at premiere. Our campaign helped Blood & Water become a #1 show for Netflix in over 30 countries and led Blood & Water to be Netflix SA’s first show to get a second season.
42% follower growth on NetflixSA brand handles
321% follower growth on talent handles
12 million total views
Total uses across TikTok and Twitter:
Shorty Awards 2021
Best In Television
Clio Entertainment Awards 2021
Television/Streaming: Video Promo Mixed Campaign - Other