Call of Duty: Warzone Mobile

Call of Duty: Warzone is a living legend. Call of Duty has been an iconic gaming staple for more than 20 years, with Warzone being a driving force amongst the game’s global popularity and tight-knit community.

Help launch Call of Duty’s most popular game mode on mobile.

The popularity of Call of Duty: Warzone on consoles is indisputable, but translating console games to mobile-first audiences is a complex shift towards demos that love more than just Warzone, but the franchise in its entirety. 

Fuel their feeds with mobile gaming culture content that entertains, inspires, and educates.

We knew in order to capture the attention of our research-driven target audience, we’d have to bridge the gap between Warzone and entertainment to ignite a new fandom. Moreover, we had to create content that inspired a new audience—familiar with Warzone, but unfamiliar with the mobile experience—to contribute and create in their new seat at the table of familiar IP. 

Entertain, educate, engage.

We created a slate of consumable content that educates and entertains with a mobile-first direction. From voicemails and infomercials to influencer collaborations and Warzone-themed memes, we drove engagement through a balance of gaming culture and product awareness.

Over $1.6 million grossed within 4 days.

Despite some bugs in game build, the launch drove considerable revenue in the first days after the launch. The Operation Day Zero activation was particularly successful in the United States (where our team’s marketing efforts were focused), despite mobile-first audiences’ larger presence globally. Launch weekend content generated nearly 2B impressions and 250K+ mentions across social platforms.