Chevrolet Bolt EUV

Knowing Mocean’s 30+ year history with Disney’s entertainment brands, Disney Corporate Alliances asked us to create a brand partnership with General Motors, a longtime partner at their Disney World Resort, to launch their Chevy Bolt EUV.

The question was how to tell a campaign story that captures what these two iconic brands have in common, while moving beyond the skepticism of audiences unsure of buying an electric vehicle as their primary family vehicle.

Positioning Disney World as the ultimate vacation destination and the Bolt EUV as the ideal car to get there, it only made sense to tell the story of a diverse set of Disney fans embarking on their adventures to the Magic Kingdom.

It also gave us the ideal platform to connect the magical features of the Bolt with the magic of the Disney brand.

Over three weeks, we paired in-depth research of the Chevy Bolt with our vast knowledge of the Disney brand to craft a road trip story that seamlessly connected the unique features of the car with iconic Disney characters and moments. 

Navigating the complex network of stakeholders at both GM and Disney, we then executed and delivered the entire campaign in two months.

From campaign development, scriptwriting, and directing a 10-day shoot in Los Angeles and Orlando, to editing, music supervision, visual effects with Industrial Light & Magic, and finishing services, we partnered with the Disney team to deliver a car launch that showcases our ability to think strategically and deliver world-class creative.

Concepting and delivering over 35 assets across every platform including an 11-minute car reveal video, our brand film launched on the season premiere of American Idol, with spots & digital assets landing on Live with Kelly & Ryan, SportsCenter, ESPN.com, and populating the Chevrolet website.

The campaign achieved a staggering 1 billion impressions across Disney’s media ecosystem and the Bolt EUV debuted as the top-selling EV in U.S.

Disney fans & car enthusiasts alike loved it, driving earned media across both automobile & entertainment press. The result was a cinematic and heartfelt campaign that captured the values of optimism, fun and innovation both brands share.