How To Train Your Dragon Social AOR

How do we honor a 16-year legacy without treating it like a museum piece? We needed to excite the fans who grew up with the animated films, while inviting a new audience into a live-action version that feels bigger, bolder, and worth showing up for.

The goal was simple: turn nostalgia into momentum, and momentum into a fandom that’s loud again.

Every message becomes a conversation, every post, an invitation to soar. Our audiences aren’t just watching this story unfold, they’re writing it with us. When they trust us enough to reach out, share their passion, and champion this world we’ve built together, something extraordinary happens: we rise together.

Between the big flights to theaters, we kept the fire burning and strengthened the bond with every moment of engagement. So when the horn sounds for the next chapter, they’re already in formation, ready to carry the legend across the digital realm. Not because we asked them to, but because it’s their legend too.

This story isn’t just about flying, it’s about the emotional lift-off that comes with growing up, love, friendship, and courage. With every post, we celebrated the franchise’s enduring magic, cinematic scale, and heart, sparking nostalgia for longtime fans while inspiring a new generation to come soar with us.

Our content ladder stayed rooted in four areas that fans already love, giving them clear reasons to watch and share:

Forbidden Friendship: Spotlight the bond between Hiccup and Toothless, and the bigger human-dragon connection at the core of the franchise.

Raising the Stakes: Make it feel aged up through action, adventure, flight, and life-like dragon design.

Capture Dragons: Tap into the fanbase across all mediums, turn love into advocacy, and lean into Dean DeBlois as the “Father of Dragons.”

Viking Strong: Elevate the familiar characters and relationships, showing how they’ve grown, and how this world comes alive in live-action.

After launching the channel from inception, in just a few short months we’ve already gathered an impressive army:

220K+ followers
55M impressions
11M engagements
180M views