Disney and Pixar had a feeling that Inside Out 2, the sequel to their beloved coming-of-age story, was going to be their next big summer blockbuster. They were right. 

It became Pixar’s highest grossing movie ever. The global box office record-breaker was helped in part by our marketing campaign that brought Joy right to the audience… along with Sadness, Anger, Fear, Disgust, and a new emotion: Anxiety.

We happily flooded the domestic and international airwaves with our creative–from trailers to TV and radio, IMAX spots, a policy trailer, review spots, and more. The sky was the limit and we aimed to make this a core memory for audience-goers and help bring families back to movie theaters. 

Our messaging began with ensuring that even those unfamiliar with the “little voices in your head” concept understood it.  We then moved into broad-appeal storytelling, then branched to more specialized spots promising comedy, fun, a dash of nostalgia, and even something for boys who might not immediately connect with a 13 year old female protagonist (deep-dish pizza, anyone?)

The only people more joyful than us were our partners at Disney. It’s not every day you have the biggest-ever global opening for an animated movie.

Although we’re a little sad it’s over, we’re glad Disney chose us to help them bring audiences back to theaters to see Inside Out 2. Movies are back, baby, and everyone’s feeling it!