We led the charge on creative and community management across the Kung Fu Panda 4 Theatrical and Home Entertainment campaigns. With our enticing social assets that highlighted Jack Black as Po, worldwide holidays, get tickets messaging, and social trends, we were able to create a consistent cadence of content during the Theatrical campaign that increased our overall engagement and impressions across the Kung Fu Panda social accounts. We treated fans to digital stunts like a 4-hour long Po meditation video premiering on the Kung Fu Panda YouTube account and “Keep Calm & Po” pause ads on TikTok. Along with this, we launched a 25 minute guided meditation available on Peacock kids, featuring Po and guided animated graphics.

All of this created much anticipation to release, leading to a $58M 3-day opening for Kung Fu Panda 4 and securing the #1 Movie slot for release weekend. During the Home Entertainment portion of the campaign, we created content that appealed to fan favorite moments from the film, while driving to purchasing the movie at home.