NESN
Rebrand for the New England sports network's college-focused channel
services
01
The Challenge
Following MOCEAN’s successful rebrand of their parent network, NESN returned for a rebrand of NESN+. Drafting off the parent brand, NESN+ needed to reflect the spirit of the younger skewing audience for the college sports aired on NESN+.
02
Our Approach
To keep NESN+ in the same brand family as NESN, much of the design language echoed the master brand. Thin outline elements, the NESN mark, and aggressive motion theory all carried over into NESN+. A contemporary type sensibility, vibrant palette, flat color approach and a graphics system designed around the + help distinguish the new brand from the master network.
03
Promo Package
04
On-Air Package
05
Identity
06
Style Guide
