Our collaboration with Paramount+ created the brand identity for Black Voices, a multi-platform domestic marketing campaign to celebrate and promote their Black Voices Collection. Developing a brand that was ownable and uplifting was our main objective.
We built upon the Paramount+ identity to create a vibrant, sophisticated celebration of Black culture. To reflect the rich diversity and creative energy of the network’s Black creators, we took the Paramount+ blue and infused it with light, gradient ramps and an expanded color palette. The Paramount logo is deconstructed into bold geometric shapes that work as key design signatures for the brand. All components, from the logo to the motion theory, express a premium yet dynamic spirit that makes Paramount+’s Black Voices stand apart from the competition.
