Case Study

PlayStation Portal

Sony Interactive Entertainment

Finishing
Strategy
Social
Moceanfinish

The Situation

Remind fans there’s even more to love about PlayStation.

PlayStation's accessories tend to take a backseat to the console and its blockbusters, and Sony didn't want players turning to competitors for their handheld fix. Our mission? Make the PS Portal feel like a must-have for every kind of player, without a single spec sheet in sight.

The Insight

Play finds a way.

We wrote a story of seamless use, casting Finn Wolfhard and PlayStation's most beloved new character, Astro Bot, in real play- anywhere scenarios — a charming spot built with cinematic craft and custom character integration that, above all, sold the feeling over the features.

The Idea

How to show two key PS products as must-haves for all gamers?

It’s easy for certain products to get overshadowed in PlayStation’s portfolio, but the focus was to put a spotlight on them in a way that was more than just hitting people over the head with tech specs.

The Execution

A story of seamless use with the help of a few friends.

The easiest way to get a clear understanding of what these products are capable of was to see them used in real scenarios. By leveraging some star power with Finn Wolfhard and the hottest PlayStation IP, we told a story that everyone could resonate with.