ABC builds upon its reputation for strong female led shows with Rebel, a new legal drama featuring Katey Sagal. The new show needed a voice and brand synonymous with the network’s Thursday Night Primetime lineup.

Evocative of the lead character and inspired by the life of Erin Brockovich today, Katey Sagal’s character always fights the good fight and is the ultimate underdog as a blue collar legal advocate without a law degree – a true Rebel with a cause.

Hand scrawled typography and bold red paint strokes set the stage to capture the establishment-fighting, fearless spirit of Rebel. High contrast, black and white treatment of photography speaks to the stripped down, no-nonsense essence of the female lead with dynamic camera moves and shallow depth of field giving the package a rich, cinematic aesthetic.

The resulting :15 Image Spot and Promo Toolkit Package builds upon the network’s reputation of rich storytelling and engaging characters who keep us coming back for more week after week.