Case Study

Soundtracks

CNN

  • Live-Action
  • Print & Digital
  • Finishing
  • On-Staff Directors
CNN Soundtracks hero photo

OUR APPROACH

For their new docu-series, CNN wanted a visual concept that brought to life the role music played in key historical moments. Using a record store as our metaphor, we designed an entire physical space with custom stickers, posters, and album covers that combined the period esthetics of music genres and classic records with memorable events through the ages. To further underscore the documentary genre, we brought each moment to life via animated images and iconic sound bites, unified by voiceover and a classic protest song.

CNN Soundtracks - TV30 "Record Store Launch"

TEASERS

TV15 - Sam Cooke Open
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TV15 - Sam Cooke Open

Key Art

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ALBUM COVER DESIGNS

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BEHIND THE SCENES

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AWARDS

Promax North America Awards

Nonfiction Promo Campaign (Gold)

News Program Campaign (Bronze)

Logo Design (Bronze)

Promax Global Excellence Awards

News Program Campaign (Gold)

Outdoor Static Ad/Art Direction & Design (Gold)

Total Package Art Direction/Design, Program Only (Gold)

Program Promotional Campaign (Silver)

Total Package On-Air Only (Silver)

Out of House Campaign (Bronze)

Total Package (Bronze)

Clio Entertainment Awards

Television/Streaming: Special Shoot Spot/Promo - Documentary (Silver)