The Idea of You

For the Amazon Prime Video romance starring Anne Hathaway and Nicholas Galitzine, we created a series of bespoke social content - from custom fancams to multimedia carousels - establishing the film as the must-watch rom-com and well-made book to film adaption of the decade.

We also created a series of animated lyric videos for four (catchy!) tracks featured in the film, from storyboard to dynamic motion. The full-length versions were posted to YouTube while :30s social-optimized cutdowns amplified our reach on Reels and TikTok.