When the Kingsman sequel was announced, fans started clamouring for any and all information, which ratched up once the release date was set.

Then the release date was changed.

And again.

And once more for good measure.

When the last and final release date was carved into stone (for real this time – honest), our mission was clear and precise: re-engage lapsed fans by creating content that drew heavily on the fun and excitement of the Kingsman franchise. To do this, we honed in on two things: highlight the franchise’s signature blend of humour and action, and make content around Rasputin, the evil Russian mystic played by Rhys Ifans who fans and early viewers instantly identified as their new favorite character.