Case Study

The Simpsons

FXX

  • Original Content
  • AV
  • TV
  • Teasers
The Simpsons

THE CHALLENGE

When FXX obtained the rights to The Simpsons, their plan for a marathon of every episode ever, 24 hours a day for 13 days straight was the perfect stunt. But how could its marketing campaign honor both the comedic standards of one of TV’s greatest show and FXX’s youthful, out-there brand voice and audience? The answer: make literal the impact The Simpsons has had on the world.

The Simpsons - TV:45 "Kitchen Sink"

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THE HEADS CAMPAIGN

After making a splash with our launch campaign, we expanded the unholy union between The Simpsons and UGC from the D'oh! spot into a full-blown campaign. We scoured the internet for more amateur live-action clips that expressed the essence of various Simpsons characters, pairing them with illustrated heads and sound bites. The results were hilarious on-air and social spots that were not just fast and cheap but also good, leading to a campaign that spanned 4 years, including seasonal spots and social assets.

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THANKSGIVING INSTAGRAM

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BEHIND THE SCENES

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AWARDS

Clio Entertainment Awards

Television/Streaming: Video/Promo Mixed Campaign (Clio Grand)

Television/Streaming: Spot/Promo Comedy (Gold)

Television/Streaming: Teaser - Cartoon/Animation (Gold)

Television/Streaming: Audio/Visual (Silver)

Television/Streaming: Special Shoot Spot/Promo - Comedy (Silver)

Promax North America

Print: Illustration (Gold)

Marketing Creativity: Channel Holiday or Special Event Spot (Silver)

Mixed Media Promo (Silver)

Comedy Campaign (Bronze)