When FXX obtained the rights to The Simpsons, their plan for a marathon of every episode ever, 24 hours a day for 13 days straight was the perfect stunt. But how could its marketing campaign honor both the comedic standards of one of TV’s greatest show and FXX’s youthful, out-there brand voice and audience? The answer: make literal the impact The Simpsons has had on the world.
After making a splash with our launch campaign, we expanded the unholy union between The Simpsons and UGC from the D'oh! spot into a full-blown campaign. We scoured the internet for more amateur live-action clips that expressed the essence of various Simpsons characters, pairing them with illustrated heads and sound bites. The results were hilarious on-air and social spots that were not just fast and cheap but also good, leading to a campaign that spanned 4 years, including seasonal spots and social assets.
Clio Entertainment Awards
Television/Streaming: Video/Promo Mixed Campaign (Clio Grand)
Television/Streaming: Spot/Promo Comedy (Gold)
Television/Streaming: Teaser - Cartoon/Animation (Gold)
Television/Streaming: Audio/Visual (Silver)
Television/Streaming: Special Shoot Spot/Promo - Comedy (Silver)
Promax North America
Print: Illustration (Gold)
Marketing Creativity: Channel Holiday or Special Event Spot (Silver)
Mixed Media Promo (Silver)
Comedy Campaign (Bronze)