Launching a new streaming platform with a slate of original programming, Disney+ needed a way to have beloved pop culture and Internet icon Jeff Goldblum’s documentary show stand out amid their vast library of classic scripted films and TV shows. Of course, the answer to the question, “How do you promote Jeff Goldblum?” really has only one answer...

The Internet loves Jeff Goldblum for his distinctive style and often humorous insights. We brought these to the forefront by capturing our own footage of him while traveling the country making the show, putting him in a chair in a studio spontaneously talking, and having him improvise marketing jingles on the piano. The results? Very, very Goldblum.