HLN / Vengeance: Killer Millionaires

HLN asked MOCEAN to create a campaign for the fourth installment of the Original Series “Vengeance.” A compelling cross-platform visual hook was needed to unite the varied episodes on millionaires who’s greed and lifestyle drive them to commit murder.

To tap into the wealth, greed, and violence of Vengeance: Killer Millionaires, Murder is seen through the luxe lens and takes on a gilded quality that makes even the most ominous of moments poetic and beautiful. We explored how things are different for the wealthy by following a trail of liquid gold spread throughout a crime scene of Killer Millionaires — where blood runs gold. The striking image of a knife dripping in gold blood carried across print, digital, and on-air to provide a unifying visual voice of the campaign.