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    navigating fractured attention of gen z
    The Triple Screen Era: Navigating Gen Z’s Fractured Attention
    American Marketing Association
    October 4, 2024

    MOCEAN'S Chief Strategy Officer dives into the multitasking behaviors reshaping how Gen Z consumes content, examines the challenges marketers face in standing out, and provides actionable strategies to avoid getting lost in the endless sea of content. Watch Allan Gungormez's webinar here.