Over the past two decades, Kishan Muthucumaru, MOCEAN's Executive Creative Director for Print and Digital campaigns, has designed artwork for films at every budget. But no matter what movie you’re helping to launch, it all starts with the same element. “You just want to build excitement. You’re dropping a little bit of information, these nuggets leading up to the trailers, the payoff, the poster, and the launch date. How do you tease it so that people want to see more?” Read the full interview with Muthucumaru on The A.V. Club.